Privacy Policy

The team at Lara Information Technology Services LLC (hereinafter "we") is committed to creating original and memorable experiences that allow players to have fun, interact with other players, and gain enjoyment through our games, applications, websites, and online services (collectively referred to as our "Services").

We collect your personal data so you can enjoy our Services and have the best possible experience.

This Privacy Policy is designed to help you understand how your data is used, inform you of your rights, and how to exercise them.

1. What is Personal Data?

"Personal data" (or "data") refers to all information that can identify you:

Directly provided, such as your last name, first name, email address, or telephone number;

Or indirectly, such as your account ID, IP address, cookie identifiers, or game data.

For more information about the data collected by Lara Information Technology Services LLC, please go to Section 3, "When Does Lara Information Technology Services LLC Collect Your Data and For What Purpose?".

2. Can Minors Use Our Services?

If you are a minor, the age at which you can access certain of our services depends on the data protection laws of the country/region where you reside. You can learn more in the article about minor access to our services in our Terms and Conditions.

3. When Does Lara Information Technology Services LLC Collect Your Personal Data and For What Purpose?

We may collect your data in the following situations:

a) You access our Services.

We collect your identification data, such as your last name, first name, date of birth, country/region, and email address to create your user account or to make purchases. The data collected may vary depending on the service and device you use.

b) You use our Services via a social login feature (e.g., "Sign in with Apple," "Sign in with Facebook").

We collect specific data from your social network account according to your privacy settings. For example, to identify you for registration or login purposes, we collect your social network ID, your first name, last name, email address, and profile photo, or information that you have consented to be shared with us when using these features.

c) You subscribe to our newsletter to receive information about Lara Information Technology Services LLC's news, products, and services.

We collect your email address to send you our newsletter and/or marketing communications. You can unsubscribe at any time by clicking the "unsubscribe" link included in each email or via your account settings.

d) You play our games or browse our services on a computer or mobile phone.

We collect:

Your game data, used to improve your experience and the security of our services, e.g., unlocked game progress, rewards, rankings, completed game tasks, statistics (including playtime or usage of various features), and data related to any bugs and malfunctions.

Your login data, used to enable the operation and security of our services, e.g., identifiers for your device and connection (IP address, MAC address), date and time of login, information about the device and operating system you are using.

We use various technologies (such as cookies) to collect this data when you use our services or visit third-party websites where we and our partners provide content or conduct content usage analysis.

We allow some partners to set and access their own cookies on your device. The use of cookies by these partners is subject to their own privacy policies, not this Privacy Policy.

Our Website Privacy Policy describes what data we process when you visit our websites.

e) You interact with other players (forums, chat rooms, Lara Information Technology Services LLC Games social media pages).

We collect data such as your public profile information (including but not limited to username, location, avatar), date, time, etc., and save the content of your messages so you can interact with other players in a secure environment.

f) You are exposed to personalized advertisements or content within our Services or our partners' services.

We collect data such as advertising information, number of ad views, placement of ads within the service, and your device identifiers. We also collect information about your actions related to ads.

When you use our Services, we may combine the data we collect with data from partners. We may also combine this data with demographic, advertising and market research, or other analytical surveys.

We may also use all collected data to offer you personalized advertisements, products, services, or content (hereinafter "Personalized Content") through our Services or our partners' services.

If you wish to withdraw your consent or object to advertising personalization, please go to Part 6 "What Are Your Rights and How to Exercise Them", then to the paragraph "Giving and Withdrawing Your Consent".

g) You participate in contests or surveys organized by Lara Information Technology Services LLC, or join a project.

When you participate in contests, surveys, or projects, we may collect some of your personal data. Before collecting any data for these purposes, we will inform you of the data collected and your rights through a privacy notice.

We use this data to administer the contest, survey, or project, to send you promotional offers and/or for internal statistical purposes.

When running contests and giveaways, we may collect your data via social media pages, such as but not limited to your username, first name, last name, game account ID, and other information available on your public profile or information you choose to share with us. Lara Information Technology Services LLC will only retain your data for the period necessary to conduct the survey and run the giveaway (if you are a winner).

h) You contact our community management team via in-game chat, email, or social media.

If you contact us via in-game chat, we collect data such as your last name, first name, username, country/region, device identifier, games registered in your account and their respective progress, and other data you may decide to share with us, depending on your question or request.

When you send a support request directly via a chat system integrated into our services, the personal data you provide will be transmitted to our customer service provider. When you send a support request via email, the personal data you provide will be transmitted to Microsoft and our customer service provider. By sending a support request via a chat system or email, you understand and agree to the transmission of personal data necessary to process your support request.

If you contact us via social media, we collect some data from your public social media profile. When you interact with us publicly or via private message on social media, your public data and the personal data you provide will be transmitted to our social media management tool provider.

We only use this data to properly analyze your concerns or identify related issues, and then respond to your questions and requests.

i) You do not comply with the rules of the game.

When you use our Services, you must comply with our Terms and Conditions and the codes of conduct related to our Services, which are designed to protect our users, employees, and the various rights of Lara Information Technology Services LLC. If you do not comply with these rules, you may be subject to sanctions, including for misconduct, cheating, or malicious behavior. We will retain your data for the time necessary to implement these sanctions. This data may include, for example, your account identifier, game data, IP address, device identifier, and chat logs.

4. How Long Does Lara Information Technology Services LLC Keep Your Personal Data?

Unless otherwise provided by law, Lara Information Technology Services LLC will only keep your data for the time necessary to complete the operations for which Lara Information Technology Services LLC collected it.

For example, we keep data related to your account until the account is closed. In some cases, data may be kept longer, for example when it is necessary to implement sanctions.

5. How Does Lara Information Technology Services LLC Share Your Personal Data?

We may share your data with:

Technical service providers involved in providing the Services (e.g., product delivery, service promotion, combating misconduct, cheating, and harmful behavior). As subcontractors, these service providers are subject to the same obligations as Lara Information Technology Services LLC to comply with applicable personal data protection laws.

Ubisoft and its subsidiaries involved in service management.

Partners who use your data to provide you with personalized advertisements or personalized content.

To view the list of Lara Information Technology Services LLC's partners, please see the Cookies page.

To opt out of sharing your data, please see Part 6 "What Are Your Rights and How to Exercise Them", then see the paragraph "Giving and Withdrawing Your Consent".

Other companies, only in the event of a transfer of Lara Information Technology Services LLC's business.

Administrative or judicial authorities may, in accordance with applicable laws, verify the legality of Lara Information Technology Services LLC's use of data or request data from Lara Information Technology Services LLC for investigation purposes. Lara Information Technology Services LLC will always verify the legality of the request.

In such cases, your data may be transferred to countries outside the EU that offer an equivalent level of data protection. If data is transferred to other countries, we will ensure the security of your data by signing standard contractual clauses approved by the European Commission.

6. What Are Your Rights? How to Exercise Your Rights?

Obtaining a copy of your data – "Right of Access and Data Portability"

You can request a copy of the data associated with your account at any time. You can also consult this data for your own use or transfer it to other service providers.

If you have been sanctioned for using our Services, we will not be able to provide you with the data related to your sanction, in order to enable us to detect or take action against such behavior.

Correcting your data – "Right to Rectification"

You have the right to correct your data when it is inaccurate or incomplete (for example, change your delivery address).

Giving and Withdrawing Your Consent – "Right to Object and Right to Withdraw Consent"

You can withdraw your consent at any time, or object to receiving newsletters or advertising emails, personalized advertising, or sharing your data with our partners (except Ubisoft, its subsidiaries, and technical service providers):

In the privacy settings of some of our mobile games,

In the settings of your mobile phone or tablet. iPhone users can enable "Limit Ad Tracking" in Settings, and Android phone users can enable "Opt out of Ads Personalization" in Settings.

Deleting Your Account – "Right to Erasure (Right to be Forgotten)"

You can request to close your account and delete the associated data.

If you have been sanctioned for using our Services, we will not be able to delete the data related to your sanction in order to maintain the sanction imposed on you.

Restricting the Use of Your Data – "Right to Restriction of Processing"

You also have the right to ask us to stop using your data or not to delete your data while your request is being processed. To exercise this right, please contact the Lara Information Technology Services LLC customer service department by clicking here.

To exercise any of the above rights or if you have any questions about exercising them, you can contact the Lara Information Technology Services LLC Games Data Protection Officer and their team at any time by clicking here.

If, after contacting us, you believe your rights have not been respected, you have the right to lodge a complaint with the supervisory authority in your country.

7. When Can Lara Information Technology Services LLC Use Your Data?

We can use your data when:

There is a contract between you and Lara Information Technology Services LLC, through which Lara Information Technology Services LLC provides you with services. You enter into this contract with Lara Information Technology Services LLC by accepting the Lara Information Technology Services LLC Services Terms and Conditions.

It is in Lara Information Technology Services LLC's legitimate interest (or the user's reasonable expectation) to provide you with the best user experience, e.g., ensuring the security of the services, managing the community, responding to your requests and questions, or sending you newsletters.

You have consented to us providing you with advertisements, products, services, or personalized content based on your user profile.

Lara Information Technology Services LLC reserves the right to change this policy at any time. We will inform you of significant updates and advise you to consult this policy regularly. If you have any questions, please contact us. Continued use of our Services after such changes constitutes your acceptance of all changes.

8. Contact Information

If you have any questions about this document, please contact:

Here is the Data Protection Officer and their team.

By mail: Lara Information Technology Services LLC Games (data controller)

[email protected], for other questions, including about online payments or use of our products and services, please contact our community team.

Updated: January 22, 2024