Privacy Policy

Last Updated: October 15, 2026

Lara Information Technology Services LLC (“we”, “us”, or “our”) is committed to creating original, immersive gaming experiences that allow players to enjoy gameplay and interact with other players through our applications, websites and online services (collectively, the “Services”). This Privacy Policy, together with our Terms of Service, governs the legal relationship between you and us in connection with the Services. Please read this Privacy Policy carefully before accessing or using the Services. If you do not agree to any part of this Privacy Policy, you may not access or use our Services.

This Privacy Policy describes how we collect, use, store and share your personal data, and informs you of your rights and how you may exercise them. This Policy applies to all Services provided by Lara Information Technology Services LLC that link to or reference this Privacy Policy. By accessing and using the Services, you consent to the collection, processing and sharing of your data as described in this Policy.

1. Definition of Personal Data

“Personal Data” (or “Data”) means information that can identify you, directly or indirectly:

- Information you provide directly to us: your first name, last name, email address and phone number;

- Information collected indirectly when you use our Services: device ID, application information and performance metrics, crash logs, diagnostic information and other application performance data, unique device identifiers, approximate location information, application interaction records, lists of installed applications and other operational information.

For more details on the data collected by Lara Information Technology Services LLC, please refer to Section 3: When and for What Purposes Does Lara Information Technology Services LLC Collect Your Data?

2. Minors

The minimum age to use our Services depends on the data protection laws applicable in your jurisdiction. You may review our Terms of Service for detailed rules regarding minor access to the Services. We do not knowingly collect personal information from minors below the applicable local age threshold. If we discover that a minor has submitted personal data without parental or guardian consent, we will promptly delete such records. If you are a guardian and believe your minor child has provided us with personal information, please contact our privacy team.

3. Collection of Information and Purposes of Data Processing

We collect and process your Personal Data in the scenarios below for the following lawful purposes:

a) When you access our Services

We collect identity information actively submitted by you (your name and email address) to communicate with you and respond to your inquiries. The types of data collected may vary depending on the Service and device you use.

b) When you play our applications or browse our Services on computers or mobile devices

We collect application-related data to improve your user experience and ensure Service security, including unlocked game progress, rewards, leaderboard information, completed tasks, usage statistics (such as playtime and usage records of various features), and logs related to vulnerabilities and malfunctions. For data processing rules when visiting our website, please see the corresponding privacy notice on our website.

c) When you view personalized advertisements or content on our Services or partner services

We collect advertisement-related data: ad impression counts, ad placement within the Services, device identifiers, and behavioral information regarding your interactions with advertisements. When you use our Services, we may combine collected data with data from our partners, and may also combine it with demographic, market research and other analytical reports. We may use all collected data to deliver personalized advertisements, products, services or content (collectively, “Personalized Content”) to you via our Services or our partners’ services. If you wish to withdraw your consent or object to ad personalization, please refer to the section titled “Granting and Withdrawing Your Consent” under Section 6, Your Rights and How to Exercise Them.

d) When you violate the application Service rules

When using our Services, you must comply with our Terms of Service and accompanying user code of conduct. These rules are designed to protect other users, our employees and the legitimate rights and interests of Lara Information Technology Services LLC. We may impose penalties if you engage in rule violations, cheating or malicious conduct. To enforce such sanctions, we will retain relevant data including application usage records, IP addresses, device identifiers and chat logs for the period necessary to implement the sanctions.

4. Data Retention, Security and Integrity

Unless otherwise required by law, Lara Information Technology Services LLC retains your Personal Data only for the period necessary to fulfill the purposes for which the data was collected. In certain circumstances (such as enforcement of disciplinary sanctions), data may be retained for an extended period. We implement security safeguards to protect your data against loss, theft, tampering, misuse, unauthorized access, disclosure or destruction. Please note, however, that transmission over the internet or public networks and electronic storage systems cannot guarantee absolute 100% security. Data collected by third parties is not subject to our security controls, and we are not liable for third-party data security.

5. Information Disclosure and Cross-Border Data Transfer

We share your Personal Data only in the limited circumstances set forth below:

- Technical Service Providers: We share data with service providers supporting the operation of the Services, for product delivery, service promotion, and detection and mitigation of violations, cheating and harmful conduct.

- Business Transfer: In the event of a sale, merger, acquisition, reorganization or other business transfer involving our company assets, your data may be transferred together with the business.

- Legal Requirements: Administrative or judicial authorities may submit lawful requests for data to verify the legality of our data processing or for investigation in accordance with applicable law. We will verify the lawfulness of each official request before responding.

If your data needs to be transferred to countries or regions outside the European Union, we will implement safeguards, such as entering into Standard Contractual Clauses approved by the European Commission, to ensure the receiving party provides an equivalent level of data protection. Your use of the Services constitutes your consent to such cross-border data transfers.

6. Your Rights and How to Exercise Them

Subject to applicable data protection laws, you have the rights described below. We will verify your identity before processing your rights requests.

- Right of Access and Data Portability (Obtain a copy of your data): You have the right to request a copy of your Personal Data held by us. If you have received sanctions for using our Services, we may not be able to provide certain data related to such sanctions to maintain the proper operation of violation detection and control measures.

- Right to Rectification: You have the right to request correction when the data we hold about you is inaccurate or incomplete (for example, an outdated contact address).

- Right to Withdraw Consent and Object: You may withdraw your consent at any time, or opt out of newsletters, ad communications and personalized advertisements. If you have active service sanctions on your account, we will retain the data required for such sanctions and cannot delete this portion of information.

- Right to Restriction of Processing: You have the right to request us to suspend processing of your Personal Data (without deleting the data). To exercise this right, please contact Lara Information Technology Services LLC customer service team.

To exercise any of the above rights, or if you have questions regarding exercising your rights, you may contact Lara Information Technology Services LLC’s Data Protection Officer and their team. If, after contacting us, you believe your rights have not been respected, you have the right to file a complaint with the competent data protection authority in your jurisdiction.

7. Lawful Bases for Processing Your Personal Data

We process your Personal Data based on one or more of the following lawful bases:

- Performance of a Contract: By accepting our Terms of Service, you enter into a service contract with us, and we process data to perform that contract and provide you with the Services.

- Legitimate Interests: We process data based on our legitimate business interests (such as ensuring Service security, community management, responding to your requests and inquiries, and sending newsletters), provided such interests do not override your fundamental rights and freedoms.

- Your Consent: You have affirmatively consented to our use of your user profile to deliver advertisements, products, services and Personalized Content to you.

8. Updates to this Policy

We reserve the right to revise this Privacy Policy at any time. We will notify you of material changes that substantially affect your rights via in-Service announcements and recommend that you review this Policy periodically. Your continued use of the Services after such changes constitutes your acceptance of the revised Privacy Policy.

9. Contact Information

If you have questions, comments or rights requests regarding this Privacy Policy, please contact the Data Protection Officer team:

Email: [email protected]

Mailing Address: Lara Information Technology Services LLC Games, Attn: Data Protection Officer

For questions related to product usage, please contact our community team.

Last Updated: October 15, 2026